Violet & Vine
A nail studio build in midnight violet, written for a shop whose whole pitch is that the work lasts four weeks and the natural nail stays healthy underneath.
13
Services priced
Midnight
Theme
4 static
Routes
Every nail studio in the city says the same three words on Instagram. The one that wins the booking is the one that can explain, on a page, why its work lasts and what it does differently — and that is exactly the explanation a grid of photos cannot carry.
There is a practical problem underneath it: thirteen services, each with its own duration, and a client who has to know which one to book before she can book anything at all.
Violet & Vine is the nail configuration of Tier One in the Midnight theme — near-black violet, a lavender accent, Archivo.
Thirteen services are priced with durations and grouped by what the client is asking for rather than by product name. The story section carries the nail-health argument in prose, where it can be made properly, and the FAQ takes the removal and infill questions.
One content file drives the home page preview, the full menu and the visit page, so a price is only ever changed once.
A demo build of our own template rather than a client site. What it demonstrates is turnaround: the design, the motion, the metadata and the sitemap are already settled, so a launch is content plus a domain.
Dark themes are where contrast usually slips. Every pairing here is checked against the surface it actually sits on, and the site stays fully legible with animation switched off.